Postgraduate taught 

Translation Studies MSc/PgDip/PgCert

Marketing and Translation across Media MODLANG5005

  • Academic Session: 2023-24
  • School: School of Modern Languages and Cultures
  • Credits: 20
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 1
  • Available to Visiting Students: No

Short Description

Contributing chiefly to the SMLC Translation Studies programme, this course explores the role of media and marketing translation in an age of globalisation. Drawing from work in Media and Translation Studies, it explores the role of translation in film, TV and video games, as well as looking at the translation of global brands, the localisation of products and marketing materials, and the translation of news across different cultures. 


11 x 2 hour seminars as scheduled in MyCampus

Excluded Courses





Response to set reading (1000 words) - 20%

Essay (4000 words) - 80%


Translation and commentary (1000 word translation, 3000 word commentary) - 80%

Course Aims

The course aims to:

■ provide students with a strong awareness of the global issues involved in media and marketing translation

■ examine a range of different case studies across a variety of media

■ consider the implications of globalisation upon translation strategies

■ explore and illustrate the use of reference and support materials

Intended Learning Outcomes of Course

By the end of this course students will be able to:

■ critically evaluate the role of translation in media and marketing across a range of intercultural and/or global industries

■ critically analyse case studies using relevant theories of translation

■ evaluate translation strategies for the media and marketing

■ develop a sustained written argument using appropriate resources

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components of the course's summative assessment.